LEGO: LEGO® SMART Play™

LEGO® SMART Play™ is a connected play experience developed by the LEGO Creative Play Lab and presented at CES 2026. Over the course of a year, I worked as part of a multidisciplinary team to help shape the core play concepts, interactions, and physical-digital experiences behind the product.

My contribution focused on exploring new forms of play through rapid prototyping, hands-on building, and iterative testing. Together with designers, engineers, researchers, and kids, I helped translate early ideas into tangible experiences through workshops, prototype builds, user testing, and continuous refinement of mechanics and concepts.

My role included:

• Designing, building, and testing new play interactions
• Developing physical and digital prototypes
• Creating tooling for the prototyping system
• Collaborating closely across design, engineering, and research
• Working across the UK and Denmark in both on-site and remote settings

The process was deeply playful and experimental. Games, invention sessions, and countless prototypes shaped the final experience. SMART Play™ is one of my most rewarding projects to date not only because of the outcome, but because of the collaborative, fun, and curiosity-driven process behind it.

This project reflects my passion for creating meaningful, joyful play experiences that blend creativity, technology, and human connection.

• Role: Consultant, R&D, Prototyping, Interaction Design (Tech), Play
• Product: LEGO® SMART Play™
• How we made the LEGO® SMART Play™ system: www.lego.com/en-us/smart-play/article/innovation
• Studio: The LEGO Group (via Monks)