Delilah Pavoni
An augmented reality brand activation for Signal toothpaste, creating an engaging and educational experience around dental hygiene through interactive AR technology.
AR, gamification, and Facebook Messenger have been combined to transform toothbrushing into a playful, educational routine that children actually look forward to.
The Little Brush Big Brush AR experience extends Signal’s webseries with an interactive chatbot that delivers 21 days of reminders, reward stickers, and five animated AR animal masks, helping kids form a positive habit in a playful way.
As one of the first Messenger extensions to apply augmented reality to learning, the project demonstrates how emerging technologies can turn everyday challenges into engaging, habit-forming experiences.
